Paprika – Capsicum annuum – The Ember That Colors the Mediterranean Soul.

There are powders—and then there are portraits.
This paprika doesn’t just tint a dish. It paints it. It’s what makes potatoes blush, soups radiate, and meats remember the fire they once knew.

What makes this different? Not heat, but depth.
Drawn from sun-ripened peppers grown along the warm Mediterranean belt, each fruit is hand-dried and stone-ground into a velvet powder where sweetness, smoke, and earth move in one voice. The color is not decoration—it is conviction.

Open the jar and you’ll meet velvet: a warm red cloud that smells like evening hearths, old markets, and secrets that taste better shared.

Housed in our signature glass and bamboo, it’s less a container than a promise.
You didn’t just buy paprika.
You captured the ember of memory itself.
A glowing brushstroke in A Symphony of Mediterranean Flavors.